Drinkwise In Front Of Your Kids — Drinkwise, Clemenger BBDO

One location with three time periods, all styled & shot in one day was the requirement for this shoot photographed by Troy Goodall. With the concept that your parents' actions back in the day (in this case, the 80s and 90s) will influence the behaviour of their grown up kids today required spaces that could be styled in two different ways to make clear the retro concept alongside the updated current-day. A monumental effort sourcing legitimate props and wardrobe and clever lighting to hammer home the concept saw this perfectly realised.

Photographer: Troy Goodall
Producer: Ross Colebatch
Production Assistant: Dominik Schmarsel
Assistants: Reuben Gates, Cam Cooke
Digital Operator: Bridget Mac
Hair & Make Up: Sara Morrison
HMU Assistant: Melissa Aronica
Art Director: Jess Jacob
Art Dept Assisstants: Cassandra Longworth, Ben Riley
Wardrobe Stylist: Joseph Romano